Privacy and cookies policy


By virtue of the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (“GDPR”), as well as the national implementing regulations, we hereby inform you of our Privacy Policy:


The company responsible for processing your personal data is The Wake Up Movement, S.L., with VAT number ESB – 88511373 and registered office at Príncipe de Vergara 211, Madrid (28002), (“WUM” or the “Company”), with e-mail address hola@thewum.com.

The User may contact WUM at the following e-mail address: hola@thewum.com to make any enquiry regarding the processing of personal data by WUM.

This Privacy Policy defines the processing by the Company of personal data that you, as a user (the “User” or “You”) of the www.thewum.com website (the “Website”), are freely and knowingly providing for the purpose of registering and purchasing products offered by WUM on the Website through the registration form.


The User’s personal data collected through the registration form on the Website are collected by WUM for the purpose of securely processing orders and tracking product shipments. The personal data are necessary for the execution of the contract for the sale of products between you and WUM.

WUM will only collect personal data that is necessary to achieve the purpose expressed in the previous paragraph and that you freely, knowingly and unequivocally consent to by accepting this Privacy Policy.

In this sense, and in accordance with the RGPD, it is your consent that legitimizes the processing of your personal data for each specific case.


The User guarantees that the personal data provided are true and is responsible for notifying WUM of any changes to them. The User shall be responsible for the truthfulness of the personal data provided, exempting the Company from any liability as it is unable to achieve the agreed purpose.


The personal data will be kept for the time necessary to carry out the purposes for which they were collected, as long as you do not revoke the consents granted. Subsequently, if necessary, it will keep the information blocked for the legally established periods.

In the case of the personal data you provide us with by sending your curriculum vitae, they will be kept for one year, from the date of the last update. After this period, without having been updated, the data will be deleted, unless you indicate otherwise.


The Company informs the User that his or her personal data will be communicated to the suppliers of the products that the User purchases, as well as to the logistics service companies for the correct delivery of the products acquired by the User on the Website, and may also be communicated when required by a legal provision.


The User has the right to (i) access his/her Personal Data, as well as (ii) request the rectification of inaccurate Personal Data or, where appropriate, (iii) request their deletion, (iv) request the limitation of the processing of his/her Personal Data, and (v) oppose the processing of his/her Personal Data.

Users may exercise all these rights, proving their identity with their ID card, at the following e-mail address hola@thewum.com or by ordinary mail to the following address:

The Wake Up Movement, S.L.

Calle Príncipe de Vergara, 211, 6ºC. Madrid (28002).

Likewise, the User may file any type of claim with the competent authority in matters of personal data protection.


The protection of privacy and your personal data is very important to WUM. For this reason, the Company maintains personal data protection security levels in accordance with applicable regulations and has established all the technical means available to it to prevent the loss, misuse, alteration, unauthorised access and theft of the personal data provided by the User through the Website.

Likewise, WUM and its professionals undertake to comply with the duty of secrecy and confidentiality with regard to personal data in accordance with the RGPD.


The User declares that he/she has been informed of the conditions on personal data protection, accepting and consenting to the processing of such data by WUM, in accordance with the provisions of this Privacy Policy and for the purposes indicated by the User.


The www.thewum.com website uses its own and third party cookies to offer you a better browsing experience and personalised attention thanks to the statistical information obtained through the analysis of browsing habits in an anonymous way. By continuing to browse, you will be deemed to have accepted the use of cookies from the website. To obtain more information or modify the use of cookies you can access the cookie policy.

What are cookies?

Cookies are files, pieces of information, which are downloaded to the browser directory of the User’s computer, when he/she visits a website, allowing, among other functions, to store and recover information about the browsing habits of a User or his/her computer.

What do the cookies do?

Cookies do not personally identify the user, they collect neutral data. They are tools used by websites to improve user navigation, making it easier for data to travel safely through the network and helping to understand what information on websites is most useful or to know what offers may be of interest to each User. 

How long do cookies remain active?

There are two types of cookies:

  • Session cookies, which expire when you leave the website or close your browser, i.e. they are active during your visit to the website. They are deleted when you turn off your device.
  • Persistent cookies, which expire when the purpose for which they were used is fulfilled or when they are deleted manually, all have an automatic deletion date and are normally used in online shopping processes, customisations or registration, so that you do not have to enter your password constantly.

Why do we use cookies at www.thewum.com?

At www.thewum.com we use cookies for different purposes which are basically these:

  • Functional: They are necessary to be able to navigate www.thewum.com correctly and to be able to access all the sections without problems.
  • Performance: They allow us to understand how the user navigates the website, see what works and what doesn’t, improve the usability of the website, calculate how many people visit www.thewum.com in order to improve the services offered. This information is anonymous, and is only necessary for statistical purposes.
  • Targeting/Marketing: Through this type of cookie, the preferences of Users on the web can be analysed in order to show advertising related to their tastes. 

Below, we show a table providing all the necessary information for the User about the cookies used in www.thewum.com:

About our cookies on Social Networks:

www.thewum.com can be found on the main social networks (Facebook, Twitter, Instagram and Linkedin), recognising itself in all cases responsible for the processing of the data of its followers, fans, subscribers, commentators and other user profiles (“Followers”). The processing that www.thewum.com will carry out with these data will be, at most, that which the social network allows the company pages to do. Therefore, www.thewum.com will be able to inform its Followers by any means that the social networks authorise about its activities, presentations, offers, as well as provide personalised customer service. Under no circumstances will www.thewum.com obtain data from the social networks, unless the user’s consent to do so is obtained specifically and punctually. 

How do you disable cookies in your browser?

The browsers allow cookies by default. By browsing www.thewum.com the user is accepting the use of cookies. However, it is the User who decides whether to browse with or without cookies, as they can modify their preferences at any time. 

Below you will find links explaining how to proceed with the deactivation of cookies in the most used browsers: