Redesigning the world


I’ve had a lot of doubts about how I headline this post, even about whether I should write it, but I think it’s worth a try. What I do know is that this small plea has two key recipients: creators, designers and producers of ethical and sustainable products on the one hand; and consumer citizens, on the other hand. Come on, the whole population.

Because the truth is, I think we can all do a little bit to fix the problems that this global pandemic we’re in has become. What trouble am I talking about?

1. The local business fabric is coming down

Three un opened months (or with activity almost stopped), plus declining consumption, is causing very difficult situations for so many small and medium-sized enterprises, and workers, who were leaving their skin to build a better future for everyone.

2. An economic crisis looms

A crisis that, in today’s system, can only be fought with consumption. However, encouraging consumption in a responsible way, I recently heard a phrase that has had me thinking for a couple of days and now I want to share with you: “We are not truly materialistic, if we were we would give it the value that the material really has, rather than consuming under the axiom “use and pull”.

3. Nature has shown that it is better without us

But I think we can find a balance between our lifestyle – adjusted perhaps – and our own preservation as a species.

And yes, I think we’re all likely to fix them. Or at least face them. Now you can call me an anthropological optimist, a brother-in-law or even an old-age bar parishioner. But in the field of formal logic, there is a distinction between possibility – like anything that may happen – and probability – what really has visas that happen as a feasible fact. So, in the field of probability, a cluster of individuals is more likely to be able to deal with such a complex problem than one. And at least this point, it’s right for me.

In the field of philosophy, lately two great theoretical currents have been distinguished as to what society will look like in the wake of the – already strenuous – Covid-19. Slavoj Zizek’s theories against Byung-Chul-Han’s. This photo, taken from Filosofers,illustrates it better than I do:

Whatever paradigm prevails when all this happens, despite the actionable distance between the two currents of thought, I believe that this new lifestyle can be adopted equally. Whether it’s pure individual survival or a new type of collectivism. We’re influenced by wanting to be better.

Come to the mess, what can we do. I ‘m going. Obviously I can’t ask that overnight we all start being zero waste, do sports and eat healthy. But if already, at the beginning of this text, I distinguished two audiences it is because I think there are also two distinct roles, two forces that have to converge.

Consumer citizens : Isimply ask you to ask yourself that before buying any product, you will raise these two questions:

  1. Does this thing I’m going to buy help, or prevent, building the world I want to live in?
  2. Who am I giving my money to and what are you going to do with it?

Citizens producers:I think it is also our turn to unite,to launch global messages that help make responsible, sustainable and ethical consumption increasingly majority. Support each other among all the brands we share the same values and preach by example.

This is the real mission of this new blog, Conscious Lifestyle. Again on both sides:

  1. Creators:a collective space in which all the brands and people we dream of and build a responsible environment, we can tell our stories, reflections, doubts, complaints or difficult times, whatever. The mission is to inspire, show the value we have as consumer citizens and take these issues to as many readers as possible.
  2. Consumers: a space in which to find and know stories of brands, products and services that have been built by people from our own environment. A place to think about the lifestyle we lead. Help us, among all of us, live a little better.

Therefore, you belong to the group you belong to, I invite you to make this initiative your own. To write, to read to share, to comment. In short, reflect together towards the field of practicality. To redesign the world we want to live in.

Quoting José María Valverde, “Nulla aesthetica sine ethica”. There’s no unethical aesthetic.

If you want to be part of writing, do not hesitate to contact us.

Thanks for getting this far. We’ll read to each other soon.